{"id":2534,"date":"2017-03-02T18:17:00","date_gmt":"2017-03-02T18:17:00","guid":{"rendered":"http:\/\/blogs.pechanga.com\/newsroom\/?p=2534"},"modified":"2017-03-02T18:20:41","modified_gmt":"2017-03-02T18:20:41","slug":"pechanga-unveils-new-logo-brand-ahead-expansion-opening","status":"publish","type":"post","link":"https:\/\/blogs.pechanga.com\/newsroom\/pechanga-unveils-new-logo-brand-ahead-expansion-opening\/","title":{"rendered":"Pechanga Unveils New Logo and Brand Ahead of Expansion Opening"},"content":{"rendered":"<p><strong><img loading=\"lazy\" decoding=\"async\" class=\" size-medium wp-image-2519 alignleft\" src=\"http:\/\/blogs.pechanga.com\/newsroom\/wp-content\/uploads\/2017\/03\/2017-New-Pechanga-Logo-300x280.jpg\" alt=\"2017-New Pechanga Logo\" width=\"300\" height=\"280\" srcset=\"https:\/\/blogs.pechanga.com\/newsroom\/wp-content\/uploads\/2017\/03\/2017-New-Pechanga-Logo-300x280.jpg 300w, https:\/\/blogs.pechanga.com\/newsroom\/wp-content\/uploads\/2017\/03\/2017-New-Pechanga-Logo.jpg 565w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>TEMECULA<\/strong>, Calif. &#8211; (March 1, 2017) &#8211; The Pechanga Development Corporation which oversees Pechanga Resort &amp; Casino, revealed a new brand identity today that precedes the $285 million resort expansion slated to complete at the end of 2017. The new, modernized logo and brand design marks a major transformation for Pechanga Resort &amp; Casino, the largest resort and casino in California, elevating them into a broader landscape to better compete in the global digital landscape and with (brick and mortar) properties in Las Vegas.<\/p>\n<p>\u201cChanging our brand is not something we\u2019ve ventured into for more than 15 years,\u201d said April Bouchard, director of advertising and brand at Pechanga Resort &amp; Casino. \u201cIt was scary for a lot of people, but look at all that\u2019s happened in the world in 15 years. The Internet and social media can drive business. Our new brand lets us take the spirit we know to be Pechanga into the reaches of the future. We\u2019re so excited for it.\u201d<\/p>\n<p>\u201cThis new logo is modern, elegant, and captures the essence of Pechanga Resort &amp; Casino: laid back luxury,\u201d said Edith Atwood, President of the Pechanga Development Corporation. \u201cThis exciting change comes just ahead of the ultimate change at Pechanga \u2013 the addition of 568 new rooms, a luxury spa, a spectacular pool complex, and more. This new look and feel is all about positioning Pechanga Resort &amp; Casino for the future.\u201d<\/p>\n<p>Pechanga partnered with Troika, a Hollywood-based strategic branding and marketing innovations agency, to re-imagine the brand as a future-facing business in a rapidly changing landscape. The singular \u201cP\u201d allows the resort\/casino to be easily recognized when guests are using its mobile app, in social media, as well as ease of use on multitudes of printed collateral.<\/p>\n<p>\u201cWe\u2019re honored to be working with a brand that is representative of people with a rich, deep history,\u201d said Dan Pappalardo, Troika founder and CEO. \u201cWe built on that heritage and embraced Pechanga\u2019s forward-looking vision to create a modern brand. The goal was to design a unique brand experience that celebrates the unexpected ways Pechanga goes above and beyond and establishes the brand as an entertainment destination.\u201d<\/p>\n<p>\u201cThe new mark is an elegant simplification of the original feather skirt,\u201d added Troika\u2019s Creative Director Seton Kim. \u201cThe new identity honors the heritage but modernizes the brand to appeal to a younger and broader audience, aligning with the expansion of Pechanga. Not only will consumers notice the new look and feel in the physical space, but they will be able to experience on social and digital platforms.\u201d<\/p>\n<p>The logo and brand change only began as a rebrand concept in 2015. Pechanga retained the services of Troika, though as the agency and Pechanga\u2019s marketing team became deeper entrenched in discussions about the property\u2019s essence and spirit, the scope sharply shifted to exploring an overall change. Pechanga\u2019s current resort expansion played a large role in supporting the timing of developing and unveiling the logo and look change.<\/p>\n<p><a href=\"http:\/\/blogs.pechanga.com\/newsroom\/wp-content\/uploads\/2015\/12\/12-15-PRC-Aerial-Rendering-Night_sm.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\" size-medium wp-image-1669 alignleft\" src=\"http:\/\/blogs.pechanga.com\/newsroom\/wp-content\/uploads\/2015\/12\/12-15-PRC-Aerial-Rendering-Night_sm-300x169.jpg\" alt=\"12-15 PRC Aerial Rendering-Night_sm\" width=\"300\" height=\"169\" srcset=\"https:\/\/blogs.pechanga.com\/newsroom\/wp-content\/uploads\/2015\/12\/12-15-PRC-Aerial-Rendering-Night_sm-300x169.jpg 300w, https:\/\/blogs.pechanga.com\/newsroom\/wp-content\/uploads\/2015\/12\/12-15-PRC-Aerial-Rendering-Night_sm.jpg 800w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>Pechanga Resort &amp; Casino officials expect to open its $285 Million resort expansion at the end of 2017. The project involves adding a new, AAA Four Diamond, 568-room and suite hotel wing; a stand-alone luxury two-story spa and salon with 17 treatment rooms, a fitness center and hydrotherapy pool terrace; a resort-style pool complex with eight pool areas; two new restaurants; and an additional 67,000 square feet of event space. The casino\u2019s Group Sales and Catering departments have already begun to take reservations for space and rooms in 2018.<\/p>\n<p>FOR MEDIA: (LINK TO ARTISTIC EXAMPLES OF LOGO\/BRAND CHANGES) http:\/\/bit.ly\/2lTkDys<\/p>\n<p>Snapshot of Pechanga When Resort Expansion Is Complete:<br \/>\n\u2022 Casino square footage: 200,000<br \/>\n\u2022 Event\/meeting\/convention square footage: 100,000 (indoor) 174,500 (outdoor)<br \/>\n\u2022 Number of hotel rooms: 1090<br \/>\n\u2022 Number of restaurants: 13<br \/>\n\u2022 Number of pools &amp; spas: 13<br \/>\n\u2022 Number of employees: 4,560<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TEMECULA, Calif. &#8211; (March 1, 2017) &#8211; The Pechanga Development Corporation which oversees Pechanga Resort &amp; Casino, revealed a new brand identity today that precedes the $285 million resort expansion slated to complete at the end of 2017. The new, modernized logo and brand design marks a major transformation for Pechanga Resort &amp; Casino, the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2519,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,151,633],"tags":[1080,31,37,69,114,440,1079,115,283,30,119,120,126,121,74,464,268,79,113],"class_list":["post-2534","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-breaking-news","category-community","category-expansion","tag-brand","tag-casino","tag-golf","tag-hotel","tag-jackpot","tag-jenner","tag-logo","tag-money","tag-murrieta","tag-pechanga-2","tag-pechanga-casino","tag-pechanga-resort","tag-so-cal-casino","tag-southern-california-casino","tag-temecula","tag-temecula-resort","tag-temecula-wine-country","tag-wine","tag-winner"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pechanga Unveils New Logo and Brand Ahead of Expansion Opening - Newsroom<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.pechanga.com\/newsroom\/pechanga-unveils-new-logo-brand-ahead-expansion-opening\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pechanga Unveils New Logo and Brand Ahead of Expansion Opening - Newsroom\" \/>\n<meta property=\"og:description\" content=\"TEMECULA, Calif. &#8211; (March 1, 2017) &#8211; The Pechanga Development Corporation which oversees Pechanga Resort &amp; Casino, revealed a new brand identity today that precedes the $285 million resort expansion slated to complete at the end of 2017. 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